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Company CEO Douglas Plank says hospitals and healthcare systems are starting to contact him to ask about adopting mobile programs to their regular fundraising avenues.
The deal helps the Connecticut-based insurance giant build a mobile technology platform that enables real-time communication between consumers, physicians and payers. For iTriage, it's proof that an ACO will only succeed if the consumer is engaged and informed.
The new initiative, formed by the Disruptive Women in Health Care blogging group, is looking for innovative health and wellness ideas from outside the healthcare industry -- and in doing so redefining the concept of "healthcare"