News
As the social network reportedly plots to enter the healthcare realm, it appears Facebook is creating wellness apps and social discussions around health.
The industry is lagging in terms of mobile apps and websites, and by moving slowly, companies might be missing numerous significant opportunities.
In what is likely to become a widespread trend, health insurance companies are already integrating wellness apps with Apple's platform, and in so doing, they are looking to attract new members.
In this Brave New World, the health insurance market must shift to a consumer-facing model, change its relationships with providers and be at the forefront of the mHealth and telehealth movement to survive in the post-ACA healthcare landscape.