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Soul Machines unveils empathetic AI ‘Digital Workforce’ for healthcare

The company launched its AI-powered Digital Workforce, offering lifelike, empathetic digital workers to support healthcare, HR, and sales functions across large enterprises.
By Jessica Hagen , Executive Editor
Soul Machines avatar

Photo courtesy of Soul Machines

Soul Machines, a company "humanizing AI," announced the launch of its new offering Digital Workforce for large enterprise clients, including healthcare organizations. 

Digital Workforce offers lifelike, AI-powered digital workers that look and respond like real humans, and can listen "and even empathize," the company said.

The company states the offering can be used in healthcare for in-demand roles, such as clinical trial onboarding specialists, appointment schedulers, billing administrators and prescription educators.  

Soul Machines also said the Digital Workforce can be used in human resources for  interviews, onboarding agents or for performance coaches. 

Within a sales team, the company says the digital workers can be used to engage with leads, or with face-to-face conversations to improve the customer experience. 

Through the platform, users can create various persona types to practice speaking, selling or negotiating with different personality types in a "realistic" environment. The digital workers can also track progress and sentiment for guided learning. 

"We've listened to our enterprise customers and built a product that directly addresses their critical requirements for security, intelligent orchestration and seamless integration of AI across their entire technology landscape," Darren Wilson, chief product officer at Soul Machines, said in a statement. 

"Digital Workforce is not just about automation; it's about deploying intelligent, empathetic digital workers that understand context, interact naturally and deliver tangible business outcomes at scale."

THE LARGER TREND

Soul Machines was founded in 2016 by tech entrepreneur Greg Cross and Academy Award winner Mark Sagar, to bring digital characters to life in movies like Avatar, Spider Man 2 and King Kong. 

The company has since begun creating AI experiences for various industries and enterprise clients. 

In 2022, Soul Machines partnered with Microsoft, which saw the tech giant help Soul Machines scale in different markets globally and support the company's research and development.   

That same year, the company secured $70 million in a Series B1 financing round led by SoftBank Vision Fund 2, with participation from Cleveland Avenue, Liberty City Ventures and Solasta Ventures. 

Existing investors Salesforce Ventures, Temasek and Horizons Ventures also participated in the round.

The round brought the company's total raise at the time to $135 million.

Salesforce is another company offering a digital workforce. Agentforce works autonomously by retrieving data, building action plans and executing the tasks without human intervention.