The accelerated uptake of electronic health records, the widespread use of smartphones and dramatic advances in telemedicine are among the 2010 healthcare trends cited in a new industry report from staffing firm Jackson & Coker. Forecast in 2011 More RAC audits, deeper Medicare and Medicaid cuts and fierce competition for hospitals.
"Certainly 2010 was a watershed year for healthcare transformation," said Sandra Garrett, president Jackson & Coker. "Along with passage of the Patient Protection and Affordable Care Act, other notable events shaped the direction that healthcare delivery in the U.S. is likely to take in the near future."
The report cites a number of healthcare industry trends that received prominent attention in the business press and medical publications during 2010:
- The Physicians Payment Sunshine Act requiring disclosure of payments to physicians by medical device and pharmaceutical companies
- Implementation of the Paul Wellstone and Pete Domenici Mental Health Parity and Addiction Act of 2008, intended to make mental health care more accessible and affordable.
- Congressional exemption of physicians from compliance with the FTC's "red flag" rule concerning physicians extending credit to patients, similar to retail "creditors.'
- More hospitals hiring physicians as direct employees and also being involved in "collective recruiting" of providers with other hospital partners.
- Increased financial incentives for primary care physicians whose patients show significant improvement in disease management and general health.
- To address the physician shortage, more healthcare organizations hiring advanced practice professionals (nurse practitioners, physician assistants).
- More states involved in major tort reform, which has mixed reactions in the medical community.
- Widespread use of smartphones and other information technology by practitioners who want easier remote access to their patients and medical information.
- Accelerated adoption of electronic medical records by hospitals and health care organizations in compliance with mandates of the Affordable Care Act.
- Dramatic advancements in telemedicine, including innovative applications for anesthesia, psychiatry and surgery.
- Notable increase in hospitals incorporating social media as part of patient education, community relations, and institutional branding.
Jackson & Coker's forecast for 2011 is on the next page.
Forecast for 2011:
- Deeper cuts in Medicare / Medicaid payouts, resulting in a surge of uninsured patients requiring medical treatment.
- More recovery audit contractors (RACs) to track and reduce Medicare fraud.
- To cope with the sluggish economy, greater number of hospital consolidations on the horizon, along with increased sales of medical office buildings.
- Hospitals facing fiercer competition by non-traditional suppliers of medical care – i.e., retail drug chains expanding their in-store clinics.
- To counter the physician shortage, hospitals expanding efforts to entice retired or semi-retired physicians to resume patient care.
- Curtailing the influence of pharmaceutical and medical device manufacturers on medical education as a result of alleged improprieties.
- Mounting House of Representative and state challenges to the Affordable Care Act.
"Absent a clear crystal ball, no one can say for sure what the future holds for health consumers, policymakers and practitioners," said Calvin Bruce, managing editor of the Jackson & Coker Industry Report. "One can only hope that the impact and benefits of medical technology, drug discoveries and scientific advancements will overshadow any setbacks experienced in implementing healthcare reform stemming from renewed debate in legislative circles."
