Consumer

Fitbit Surge Fitbit sold 4.

Apparently Under Armour isn't the only apparel company that can play the fitness app game.

A new app, developed at the interaction design lab at Cornell University, has a novel approach to helping users lose weight: an algorithm that latches onto the healthy behaviors users are already doing and then gradually encourages them to do more of the same.

Peak, the London-based brain training game startup that raised $7 million in April, is launching a new game in its brain training app, and backing it up with a small peer-reviewed study published in the journal Philosophical Transactions of the Royal Society B.

The next big step for WebMD will be to start to move WebMD and Medscape content beyond their home websites and out onto social media sites, CEO David Schlanger said in the company's Q2 earnings call.

San Francisco-based Glow, which has developed a suite of women's health apps, launched a new app today designed to help women manage their sex life and their menstrual cycle, called Ruby.

Garmin has been in the wearable business since at least 2003, but the company has only been in the highly competitive consumer fitness tracker market -- with its VivoSmart and VivoFit lines -- for a little under a year.

Text message reminders that were tailored or included a reminder doubled the chance that expectant and new mothers would receive an influenza vaccine in a new randomized trial of Text4baby, a texting service for new mothers, published in the American Journal of Preventive Medicine.

Chicago-based Opternative has launched an online refractive eye exam service that helps consumers get prescriptions for glasses or contacts.

Nike and Apple have agreed to settle a class action lawsuit, first filed two years ago, that claimed the companies made misleading statements about the Nike+ FuelBand's ability to track calories, steps, and NikeFuel.