virtual workout
The free virtual service plans to add more premium offerings before the end of the year.
The clothing and lifestyle brand backed Mirror in 2019, and had been working with the startup on branded workout content.
The company will be working on new virtual workout content and broader sales and marketing efforts within the U.S.
The service will be launching for consumers this fall.
Echelon Fit is looking to expand its cheaper connected spin bikes to more retailers by the fall.
Flywheel Sports, Hydrow, NordicTrack, NormaTec and Hyperice products will hit more than 100 stores by the year's end.
Hydrow's in-home device delivers live and on-demand workouts for landlocked rowers.