Under Armour Connected Fitness

With MapMyFitness cofounders' departure, Under Armour loses last of its health app founders
By Jonah Comstock | 03:56 pm | December 05, 2017
After just two years, Under Armour is killing HealthBox suite of connected devices
By Jonah Comstock | 05:26 pm | November 01, 2017
After strong Q3, Under Armour will use app data to learn about consumers, drive sales
By Jonah Comstock | 03:02 pm | November 08, 2016
Under Armour downplays Connected Fitness on Q2 call
By Jonah Comstock | 03:30 pm | August 04, 2016
Connected fitness is losing Under Armour money, but CEO says data will pay off
By Jonah Comstock | 02:55 pm | April 26, 2016
Under Armour, NBA to launch new fitness app for fans
By Jonah Comstock | 11:41 am | August 11, 2015