connected workout
Like others in the space, the 43-year-old owner of the NordicTrack, Freemotion, ProForm and iFit brands has seen revenues rise amidst social distancing.
The Tempo Studio cabinet carries a large screen and 3D camera, which combines with artificial intelligence to monitor the user's movements mid-workout.
iFit has added more than 77,000 paid subscribers in the last quarter, giving the company a userbase of roughly 330,000 members.
The round was led by Point72 Ventures, but also featured athletic apparel retailer lululemon and other prominent individual investors.
Echelon Fit is looking to expand its cheaper connected spin bikes to more retailers by the fall.
Flywheel Sports, Hydrow, NordicTrack, NormaTec and Hyperice products will hit more than 100 stores by the year's end.